All in-stock prom gowns are now 25% off! We still have plenty of gowns to choose from, so shop early for the best selection!

Sale excludes special order gowns.

Please note we will be closed Saturday, July 3rd, to spend the Fourth of July weekend with our families.

Please note ,we will be closed Saturday, September 4th, to spend Labor Day weekend with our families.

Stop in for our 2nd Annual Sample Sale September 10th, 11th and special Sunday hours on the 12th from noon to 4pm! We will have select wedding gown samples up to 60% off, along with bridesmaids dresses, moms, flower girls, veils, shoes and other accessories. Save on styles from Kitty Chen, Birnbaum & Bullock, Aire Barcelona, Saison Blanche and more!

Hurry and make your appointment today, space is limited!

The Dress by Nicole, along with our downtown Wheaton neighbors, is participating in Wheaton Supports Literacy Day, September 15. 10% of all sales that day will be donated to Literacy Dupage.

10% off Amy Kuschel during the event.

Special Hours: Open Sunday 12pm to 4pm. Appointments recommended.

Please note ,we will be closed Saturday, September 4th, to spend Labor Day weekend with our families.